Digital Marketing

Digital Marketing Certificate
Learn job-ready skills for a good-paying part-time or full-time role—often in two semesters.
Why Digital Marketing?
Every brand you follow, product you buy, and video you click exists because someone learned how to reach the right audience at the right moment. Digital marketers turn creativity + data into results—working with brands, startups, agencies, and even their own businesses.
Think like a marketer
Digital marketers are part strategist, part creator, part analyst. If you like psychology, technology, storytelling, and measurable results, this field rewards curiosity and experimentation.
🧠 Meta Moment: This page is “marketing” on purpose
This layout is intentionally designed using real digital marketing principles: visual hierarchy, conversion-focused structure, and clear calls-to-action. In the certificate, you’ll learn how to build pages like this—then measure and improve them.
Core Courses (12 Units)
  • MKT 151 F Digital Marketing (3 units)
  • BUS 170 F Principles of E-Business (3 units)
  • CIS 152 F Web Design 1 (3 units)
  • MKT 169 F Digital Marketing CAPSTONE (3 units)
What this builds
Foundation skills that employers expect: strategy, messaging, web presence, and campaign thinking.
Tech/Skill Courses (7 units)
all 1-unit courses
  • MKT 162 F Search Engine Optimization
  • MKT 163 F Search Engine Marketing
  • MKT 165 F Content Considerations
  • MKT 166 F Social Media Marketing
  • MKT 167 F Email Marketing
  • MKT 168 F Digital Marketing Analytics
  • MKT 170 F Marketing Information Systems
Why these matter
These are the “stackable” skills employers hire for: SEO, social, email, analytics, and testing.
Growth marketing collage
What you’re seeing: growth analytics, A/B testing, ecommerce, and performance tracking—core tools of modern digital marketers.
Program Highlights:
  • 100% online
  • Tech/Skill Courses are 1-unit, 8-weeks
  • Jobs can pay $25+/hour
  • Courses offered every semester
  • 19 units to complete
  • Can complete in two semesters!
Designed to help you build job-ready skills quickly—without waiting years to start earning.
By the end of this certificate, you’ll be able to:
Campaign & Content
Plan and execute social media campaigns, build content calendars, and create messages that match audiences and goals.
Search & Visibility
Improve a website’s reach using SEO and search marketing strategies that drive traffic people actually want.
Email & Funnels
Build email strategies and customer journeys that turn attention into action (and action into sales).
Analytics & Improvement
Read performance metrics, run A/B tests, and confidently improve campaigns using real evidence—not vibes.
Pathway bonus: Many students start here and continue into Entrepreneurship, Business Management, or AI in Business.
Enroll Today!
Start exploring and stack skills this semester: MARKETING COURSES  |  BUSINESS COURSES
Pro tip: Screenshot this page for your planning—then come back later and notice how the layout “guides” your eyes. That’s marketing.